The site is an exciting mixture of commerce and information. "We know that customers of green products insist on a wealth of information as part of their decision making process about new products," said Jeffrey Hollender, President of Seventh Generation. "This site is extremely responsive to those needs. When you go to evaluate whether you would like to try a roll of our bath tissue, you will be able to fully understand the positive environmental impact of that decision, as well as why non-chlorine bleached tissue paper is critically important to your health."
Green Marketplace, Inc., who will manage and operate the new site, was founded by Josh Knauer and Knauer Communications, designer of the Internet's most successful environmental web site, EnviroLink Network. "When it comes to non-toxic, environmentally safe products, there's no better or more well respected brand than Seventh Generation. We couldn't be more excited to have them as the leading brand around which we are building www.greenmarketplace.com," said Josh Knauer, founder of Green Marketplace.
In addition to sales of Seventh Generation products, other "green" products, and information about health and environmental issues, the site has been developed as a fund raising vehicle for non-profit organizations who can link to the site and receive 10% of the revenue of all sales generated by their members.
SOURCE Seventh Generation
/CONTACT: Jeffrey Hollender of Seventh Generation, 802-658-3773, ext. 716 or Josh Knauer of Green Marketplace, 412-420-6400/ (SVGN)
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